US EditionLions-Vikings Christmas Game on Netflix Sets NFL Streaming Record, Averaging 27.5M Viewers
Netflix's Lions-Vikings game drew 27.5 million U.S. viewers, setting a Christmas Day NFL streaming record and surpassing last year's numbers, Nielsen reported.
- On Christmas Day this year, Netflix's late-afternoon Lions‑Vikings telecast averaged 27.5 million U.S. viewers, per Nielsen, setting a U.S. streaming record for an NFL game.
- Netflix is in year two of a three-year deal to broadcast Christmas Day NFL games, while the NFL added a third primetime game this year to Prime Video's Thursday Night Football.
- Netflix says the Lions‑Vikings drew a 30.5M global L+1 average minute audience and generated more than 632 million social impressions, with viewers from over 200 countries and territories.
- Two of the NFL's three Christmas Day games set platform records, with Prime Video's Broncos‑Chiefs averaging 21.06M viewers, its highest Thursday Night Football audience per Nielsen.
- Whether games will revert to broadcast or land on other streamers remains uncertain, and Christmas falls on a Friday in 2026 so Prime Video is unlikely to host again.
23 Articles
23 Articles
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NFL Crushes NBA In Christmas Day Ratings Despite Poor Matchups And Streaming-Only Broadcasts
Since the NFL decided to make Christmas Day games a staple in the annual league schedule, it's been a rough go for the NBA. Basketball used to dominate on December 25, but football is king. This year, the NFL didn't provide a particularly appetizing slate of games on Christmas. The three divisional matchups looked good before the season started, but all three games featured at least one third-string quarterback and none of the games had much imp…
Associated Press News
Lions-Vikings Christmas game on Netflix sets NFL streaming record, averaging 27.5M viewers
Two of the NFL's three Christmas Day games set viewership records. The Detroit Lions-Minnesota Vikings game on Netflix became the most-streamed NFL game in U.S. history.
Netflix’s Lions-Vikings Leads NFL Christmas Day Audiences; Prime Video Trails With Chiefs-Broncos But Sets ‘Thursday Night Football’ Record
Netflix had the largest audience for this year's Christmas Day NFL matchups, and Prime Video still set a record despite trailing
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