Netflix's Bold New Pitch to Advertisers: 'We Can Compete With Anyone'

Revista Merca2.0

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In the universe of streaming, where the user is obsessed with finding the “jump ad” button, Netflix is building a different narrative, turning advertising into part of the show. And, for now, the market seems to buy the idea. That’s why Netflix’s bold new proposal to advertisers comes up: “We can compete with anyone” Three and a half years after launching its advertising business, the platform plans to double its ad revenue again in 2026 to reac…