Why Netflix Users Are Watching Less and Opening App Less Often

Why Netflix users are watching less and opening app less often

Despite adding subscribers, Netflix has seen total viewing growth driven by its larger audience

Netflix users are watching less as engagement per person declines

Customers are opening the app on fewer days a month, a decline that began after the 2022 crackdown on password sharing

It seems that we’re watching Netflix less than we did...

A decline in Netflix viewing hours and engagement amongst subscribers has reportedly been going on for some time now. More here. A new report suggests that Netflix’s dominance might just be under some degree of threat, as subscribers spend less time watching the streaming service. It looks, too, like this has been going on for ... It seems that we’re watching Netflix less than we did…

Netflix users watching less, not opening the app as often, internal metrics show

Netflix users are watching the streaming service less than they once did, latest sign of engagement woes for the world’s most valuable entertainment company.

Netflix Users Are Watching Less, Not Opening the App as Often

Netflix Inc. users are watching the streaming service less than they once did, the latest sign of engagement woes for the world’s most valuable entertainment company, according to people familiar with the matter.