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Netflix Quietly Increases UK Prices for Its Subscriptions – but by How Much?

The ad-supported plan rose a third to £7.99, while Netflix said the changes reflect service improvements and higher revenue needs.

  • Netflix increased prices for all UK subscription tiers on Thursday, with the ad-supported plan rising from £5.99 to £7.99 monthly, while Standard moved to £13.99 and Premium to £20.99.
  • These increases mark the second UK price rise in about 19 months, following a February 2025 adjustment; the ad tier now costs 60% more than at year's start, reflecting Netflix's 15-year pattern of global price increases.
  • The company generated $45.2 billion in revenue last year, 16% higher than 2024, with full-year guidance of $51.0 billion to $51.4 billion. Netflix said the rises "reflect improvements to our wide range of entertainment and the quality of our service."
  • Shares of the streaming giant fell 5.4% on Friday to $78.25 the same day the increase made headlines, signaling market concern over sustained growth amid pricing pressure.
  • Earlier this year, Sky announced a bundled package combining Netflix, Disney+, Hayu, and HBO Max to attract viewers, though Netflix remains available independently on Sky and Virgin Media platforms.
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NewsBomb broke the news on Sunday, September 6, 2026.
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