Netflix Explores Music Shows and Celebrity Interviews in Unscripted TV Push
- Netflix is broadening its unscripted lineup by launching music programs such as the rebooted Star Search and a new series called Building the Band, which will premiere next week.
- This move comes after Netflix’s previous success with live events, including last year’s popular boxing match between Tyson and Paul that drew a large viewership.
- Netflix is also negotiating with Spotify to partner on music award shows and live concerts while exploring celebrity interviews and fast-turnaround documentaries.
- The Jake Paul-Mike Tyson boxing event helped Netflix attract an unprecedented 19 million new subscribers during its fourth quarter, demonstrating the strong influence of live sports programming.
- Netflix’s broadened live programming aims to diversify content and boost ad revenue without becoming a full news organization, as its leader Gaspin stated.
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Netflix expands its offer with live music shows and celebrity interviews. AJ McLean and Neil Patrick Harris are present.
·Berlin, Germany
Read Full ArticleNetflix holds talks with Spotify to expand live TV content, WSJ reports
Netflix has held talks with Spotify to partner on projects such as music award shows or live concert series as part of its live TV push, the Wall Street Journal reported on Wednesday, citing people familiar with the matter.
·United Kingdom
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Leaning Left0Leaning Right3Center4Last UpdatedBias Distribution57% Center
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57% Center
C 57%
R 43%
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