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Netflix Explores Music Shows and Celebrity Interviews in Unscripted TV Push

  • Netflix is broadening its unscripted lineup by launching music programs such as the rebooted Star Search and a new series called Building the Band, which will premiere next week.
  • This move comes after Netflix’s previous success with live events, including last year’s popular boxing match between Tyson and Paul that drew a large viewership.
  • Netflix is also negotiating with Spotify to partner on music award shows and live concerts while exploring celebrity interviews and fast-turnaround documentaries.
  • The Jake Paul-Mike Tyson boxing event helped Netflix attract an unprecedented 19 million new subscribers during its fourth quarter, demonstrating the strong influence of live sports programming.
  • Netflix’s broadened live programming aims to diversify content and boost ad revenue without becoming a full news organization, as its leader Gaspin stated.
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Netflix expands its offer with live music shows and celebrity interviews. AJ McLean and Neil Patrick Harris are present.

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Live Mint broke the news in New Delhi, India on Wednesday, July 2, 2025.
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