Netflix Acquires Ben Affleck’s AI Filmmaking Company InterPositive with Affleck as Adviser
Netflix integrates InterPositive’s 16-member team to offer AI tools that enhance post-production while preserving filmmakers’ creative control, with Affleck joining as adviser.
- On Thursday, Netflix announced it acquired InterPositive, an L.A.-based AI filmmaking startup, with its entire 16-person team joining and Ben Affleck serving as a senior adviser.
- Affleck founded InterPositive in 2022 after noticing AI models fell short for cinema, with Netflix saying he described building restraints to protect creative intent.
- InterPositive's system builds custom AI models from a production's dailies to assist postproduction tasks like mix, color, relight, and VFX, with Netflix offering access only to its creative partners.
- The purchase marks a rare acquisition for Netflix, Inc. one week after exiting its Warner Bros. Discovery bid, signaling a strategic shift toward creator-led innovation.
- This acquisition positions Netflix as a leading studio integrating creator-focused AI and may prompt other studios that might follow Netflix's example despite its historical build preference.
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Netflix buys Ben Affleck’s AI company that’s geared toward filmmakers
Netflix has struck a deal to acquire Ben Affleck’s Interpostive AI company. The streaming service didn’t provide specifics about its deal with Interpositive, which describes itself as a company that combines “artistry with technology to craft bold visual stories that connect.” The Academy Award-winning actor’s business creates AI and animation tools that filmmakers can use to bring their ideas to movie screens. Affleck said in a statement releas…
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