Nestle to cut costs, boost marketing under new CEO

Nestle to cut costs by $2.8 billion, boost marketing under CEO Freixe

Nestle, aiming to revive growth, announced a $2.8 billion cost-cutting plan by 2027, alongside increased investment in advertising and marketing. The company projects a medium-term organic sales growth exceeding 4%, driven by a renewed focus on core brands and operational efficiency.

Nestle ramps up cost-cutting by another £2.2bn in overhaul

Recently-appointed boss Laurent Freixe is aiming to make savings to channel spending into advertising and marketing as part of a turnaround plan.

Nestle to cut at least US$2.8b of costs by 2027, boost marketing under CEO Freixe

VEVEY, Switzerland: Nestle will boost advertising and marketing, trim costs by at least US$2.8 billion by 2027, and carve out its water and premium drinks businesses into a standalone global unit, as it looks to drive growth under new chief Laurent Freixe, the company said on Tuesday. © New Straits Times Press (M) Bhd

Nestle to cut costs, boost marketing under new CEO

Nestle will boost advertising and marketing, trim costs by at least $2.8 billion by 2027 and carve out its water and premium drinks businesses into a standalone global unit as it looks to drive growth under its new chief, the company said today.

Nestle to cut more costs, step up marketing under CEO Freixe

VEVEY (Reuters) – Nestle will step up advertising and marketing, cut costs, split its water and premium drinks business out of the rest of the company, and make other changes to drive growth under new CEO Laurent Freixe, the company said on Tuesday. The company expects cost savings of at least 2.5 billion Swiss francs ($2.83 billion) by the end of 2027, on top of existing initiatives. In the medium term, Nestle said it expects organic growth…