Nestle will boost advertising and marketing, trim costs by at least $2.8 billion by 2027 and carve out its water and premium drinks businesses into a standalone global unit as it looks to drive growth under its new chief, the company said today.

RTÉ

Ireland

Nestle to cut costs, boost marketing under new CEO

Recently-appointed boss Laurent Freixe is aiming to make savings to channel spending into advertising and marketing as part of a turnaround plan.

Ad Fontes Media

All Sides

Media Bias/Fact Check

The Independent

Evgeny Lebedev

London

Greater London

England

United Kingdom

Nestle ramps up cost-cutting by another £2.2bn in overhaul

Government of Ireland

KitKat maker Nestle has revealed plans to slash costs by at least another 2.5 billion Swiss francs (£2.2 billion) and spin off its premium water and drink business as part of a turnaround being led by its new boss.

Shropshire Star

MNA Media

Ketley

Shropshire

Evening Standard

Alfred Harmsworth (barrister)

Geraldine Mary Harmsworth

Patricia Harmsworth, Viscountess Rothermere

Carron Greig

To relaunch its growth, the Vevey giant is considering partnerships in its Water division (Perrier, Vittel...), as it already did with ice cream or pizza. It will also relaunch investments in its brands, and boost its cost savings by 2.6 billion euros by 2027.

Pour relancer sa croissance, le géant de Vevey envisage des partenariats sur sa division Eaux (Perrier, Vittel...), comme il l’a fait déjà sur les glaces ou les pizzas. Il va aussi relancer les investissements dans ses marques, et doper de 2,6 milliards d’euros ses économies de coûts d’ici 2027.

Nestlé réfléchit à l’avenir de ses marques Perrier et Vittel

Le Figaro

Dassault Group

Paris

Île-de-France

France

Nestlé is considering the future of its Perrier and Vittel brands

Nestle, aiming to revive growth, announced a $2.8 billion cost-cutting plan by 2027, alongside increased investment in advertising and marketing. The company projects a medium-term organic sales growth exceeding 4%, driven by a renewed focus on core brands and operational efficiency.

The Economic Times

Sahu Jain family

Nestle to cut costs by $2.8 billion, boost marketing under CEO Freixe

VEVEY (Reuters) –     Nestle will step up advertising and marketing, cut costs, split its water and premium drinks business out of the rest of the company, and make other changes to drive growth under new CEO Laurent Freixe, the company said on Tuesday. The company expects cost savings of at least 2.5 billion Swiss francs ($2.83 billion) by the end of 2027, on top of existing initiatives. In the medium term, Nestle said it expects organic growth…

WTVB

Midwest Communications

Nestle to cut more costs, step up marketing under CEO Freixe

Nestlé is lowering its medium-term targets and is aiming for savings worth billions. The company aims to save 2.5 billion Swiss francs by 2027.

Nestlé senkt seine Mittelfristziele und setzt auf milliardenschwere Einsparungen. Bis 2027 sollen 2,5 Milliarden Franken gespart werden.

Nestlé senkt überraschend Wachstumsziele und setzt auf drastische Sparmaßnahmen

focus.de

Berlin

Germany

Nestlé surprisingly lowers growth targets and relies on drastic austerity measures

KitKat maker Nestle has revealed plans to slash costs by at least another 2.5bn Swiss francs (£2.2bn) and spin off its premium water and drink business as part of a turnaround being led by its new boss. Recently-appointed chief executive Laurent Freixe said the Swiss group will make the mammoth savings by the end of 2027 – on top of an ongoing existing programme to trim costs by 1.2bn Swiss francs (£1.1bn). It said “work has already begun on key…

City AM

VEVEY, Switzerland: Nestle will boost advertising and marketing, trim costs by at least US$2.8 billion by 2027, and carve out its water and premium drinks businesses into a standalone global unit, as it looks to drive growth under new chief Laurent Freixe, the company said on Tuesday.
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New Strait Times

Media Prima

Malaysia

Nestle to cut at least US$2.8b of costs by 2027, boost marketing under CEO Freixe

Nestle to cut costs, boost marketing under new CEO

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