Nestle to cut costs, boost marketing under new CEO

Nestle ramps up cost-cutting by another £2.2bn in overhaul

Recently-appointed boss Laurent Freixe is aiming to make savings to channel spending into advertising and marketing as part of a turnaround plan.

Nestle to cut at least US$2.8b of costs by 2027, boost marketing under CEO Freixe

VEVEY, Switzerland: Nestle will boost advertising and marketing, trim costs by at least US$2.8 billion by 2027, and carve out its water and premium drinks businesses into a standalone global unit, as it looks to drive growth under new chief Laurent Freixe, the company said on Tuesday. © New Straits Times Press (M) Bhd

Nestle to cut costs, boost marketing under new CEO

Nestle will boost advertising and marketing, trim costs by at least $2.8 billion by 2027 and carve out its water and premium drinks businesses into a standalone global unit as it looks to drive growth under its new chief, the company said today.

Nestle to cut more costs, step up marketing under CEO Freixe

VEVEY (Reuters) – Nestle will step up advertising and marketing, cut costs, split its water and premium drinks business out of the rest of the company, and make other changes to drive growth under new CEO Laurent Freixe, the company said on Tuesday. The company expects cost savings of at least 2.5 billion Swiss francs ($2.83 billion) by the end of 2027, on top of existing initiatives. In the medium term, Nestle said it expects organic growth…

To relaunch its growth, the Vevey giant is considering partnerships in its Water division (Perrier, Vittel...), as it already did with ice cream or pizza. It will also relaunch investments in its brands, and boost its cost savings by 2.6 billion euros by 2027.

Nestle to Cut Billions of Costs and Boost Marketing Efforts

Nestle plans to cut costs by $2.8B, boost marketing to 9% of sales, and reorganize its water and beverage businesses by 2025 to recover financial losses.