Nestlé launches Solgar Prime for fast-growing healthy-longevity market

Nestlé launches Solgar Prime for fast-growing healthy-longevity market - Dining and Cooking

Solgar Prime will be introduced later this year in the United States and Europe, with further expansion to Asia in 2027. The line supports the company’s focus on healthy longevity as a strategic growth platform. By 2040, nearly half of the world’s population will be over 40, making healthy longevity and proactive nutrition important drivers [...]

Nestlé launches Solgar Prime for fast-growing healthy-longevity market

Nestlé is expanding its healthy longevity portfolio with the launch of Solgar Prime, a premium supplement line aimed at supporting muscle strength, vitality, mobility, and overall wellbeing as people age. Set to debut in the U.S. and Europe in 2024 and Asia in 2027, Solgar Prime features products like Vitality Creatine Complex and Hair Growth Complex, targeting key aspects of aging such as muscle health and hair thickness. This launch aligns with Nestlé's strategic shift toward high-growth wellness categories, following its acquisition of Solgar and divestiture of other supplement brands. The company continues to invest in scientific research on compounds that support healthy aging, reinforcing its commitment to the growing longevity market.