Nestlé and NBA announce multi-year international marketing partnership
6 Articles
6 Articles
PR Newswire
Nestlé and NBA announce multi-year international marketing partnership
/PRNewswire/ -- Nestlé and the NBA are entering a new, multi‑year international marketing partnership making Milo, Nescau and Nesquik Official Partners of the...
The food company is launching its largest international brand cooperation to date. Milo, Nescau and Nesquik are promoting the basketball league in 21 markets starting in 2027 – with logos, competitions and young talent programs.
Mexico is among the countries in which Nestlé will activate its new alliance with the NBA, a multi-year agreement that makes Nesquik an official sponsor of the league as of January 1, 2027. The company defines it as its largest international collaboration of brands to date. It also includes Milo...
Nestlé enters into a multi-year international marketing partnership with the North American basketball league NBA. The partnership spans 21 markets on four continents.
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