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Neeraj Chopra Launches Athlete Management Firm, Ends Partnership with JSW Sports

Neeraj Chopra ends a decade-long tie with JSW Sports after Olympic and World Championship successes and launches Vel Sports to manage his athletic and entrepreneurial ventures.

  • On January 05, 2026, Neeraj Chopra ended his decade-long partnership with JSW Sports and launched athlete management firm Vel Sports, saying, `Over the last decade, our journey together has been one of growth, belief, and achievement.`
  • Chopra's contract expired in December 2025, and his association with JSW Sports began in 2016 after being scouted through the Sports Excellence Programme.
  • Chopra said in a press release, `Over the last decade, our journey together has been one of growth, belief, and achievement. JSW Sports has played a defining role in my career, and I'll always remain grateful for their support and vision`, and company records show Vel Sports was incorporated December 2023 with Chopra as a director.
  • Both parties described the split as filled with `deep respect and pride`, and Divyanshu Singh, CEO, JSW Sports, praised Chopra's success and wished him continued success.
  • Sources say Neeraj Chopra is keen on developing a Track & Field High Performance Centre while recovering from 2025 injuries and remains undecided on the start of the 2026 season.
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Latestly broke the news in on Sunday, January 4, 2026.
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