Nearly 80% of Indian home shoppers discover products through social media: Deloitte

Nearly 80% of Indian home shoppers discover products through social media: Deloitte

A recent report highlights that nearly 80 percent of home shoppers in India discover products via social media. The home and household market is projected to grow 1.6 times and reach USD 260 billion by 2030. Consumers, especially younger ones, are increasingly using digital channels for their purchases and research. Retailers leveraging augmented reality technology are seeing improved revenue and reduced returns.

80% of home shoppers discover products on social media: Report

India’s home and household market is expected to grow 1.6 times over the next five years, according to a Deloitte India report titled “The home reset: How India is redefining the way homes are designed, upgraded and experienced,” launched at MAPIC India 2026. The report identifies premiumisation, more frequent home upgrades and rising aspirations across metropolitan and non-metropolitan markets as key factors driving the growth. Tier II househol…