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Nearly 80% of Grocery Shoppers Use Digital Tools Before or During a Trip, Intouch Insight Study Finds

The study found 79.2% of shoppers use digital tools, while final checkout totals matched online estimates in only 67.4% of orders.

Summary
Retailer apps and websites were the first source of product information for 43.1% of shoppers, with search engines coming second at 32.2%. Both of these were ahead of in-store browsing, which came in at 21.1%. This growing reliance on digital channels makes accurate, accessible information about prices, products, promotions, and loyalty rewards an important part of the grocery experience.

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The Toronto StarThe Toronto Star
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Nearly 80% of Grocery Shoppers Use Digital Tools Before or During a Trip, Intouch Insight Study Finds

Ottawa, Ontario, Aug. 24, 2026 (GLOBE NEWSWIRE) -- Intouch Insight Ltd. (TSXV: INX) (OTCQX: INXSF) (“Intouch” or the “Company”),

·Toronto, Canada
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Bias Distribution

  • 71% of the sources lean Left
71% Left

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North Bay Nipissing broke the news in North Bay, Canada on Monday, August 24, 2026.
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