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Nearly 80% of Grocery Shoppers Use Digital Tools Before or During a Trip, Intouch Insight Study Finds
The study found 79.2% of shoppers use digital tools, while final checkout totals matched online estimates in only 67.4% of orders.
Summary
Retailer apps and websites were the first source of product information for 43.1% of shoppers, with search engines coming second at 32.2%. Both of these were ahead of in-store browsing, which came in at 21.1%. This growing reliance on digital channels makes accurate, accessible information about prices, products, promotions, and loyalty rewards an important part of the grocery experience.