Women's NCAA Final Four tournament a 'slam dunk for Tampa's economy

Women's Final Four TV ratings see steep drop-off without Caitlin Clark

With Caitlin Clark in the WNBA, the pro league benefited from that surge in popularity in 2024.

Women's NCAA Final Four tournament a 'slam dunk for Tampa's economy

TAMPA, Fla. (WFLA) — Even though the women’s championship is over, Tampa businesses are calling this weekend a "slam dunk." This is the fourth time the city has hosted the NCAA women’s basketball Final Four, and it’s not just basketball fans who are winning. From bars to hotel lobbies, Tampa’s been packed with fans, and business owners are feeling the impact of the NCAA Final Four's boost. "It’s been awesome to have everybody down here, people f…

Women's Final Four Championship leaves memories, lasting impact on Tampa Bay

From free fan experiences to transformed local basketball courts and events that inspired the next generation of young athletes, this year's NCAA women's final four championship will undoubtedly leave a mark on Tampa Bay forever.

College basketball will crown its 2025 women's champion in Tampa

The women's division 1 basketball champion will be crowned tonight in Tampa, Fla. The final is sure to be a great one. The men's final is Monday night in San Antonio as two #1 seeds tangle for the title.

REPORT: NCAA Women's Basketball Tournament injected $12.3M into Birmingham economy

💰⬆️🏀 Birmingham loves March Madness! #marchmadness #ncaa #eliteeight #sweetsixteen PB

Women's Final Four Averages 3.9M Viewers Across ESPN Networks

The NCAA Women's Final Four on Friday averaged 3.9 million viewers across ESPN networks. That number was a 65% decline from last year's Final Four, though it is still the third highest average since ESPN began carrying the event in 1995. It also represents a 44% increase from the 2022 Final Four, the last one that did not involve Caitlin Clark. The matchup between UConn-UCLA lead the way with 4.1 million average viewers.