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Published 2 months ago

N.B. company finds viral success though satisfying lip balm videos - New Brunswick

Summary by Ground News

Sylvie Roy and Mario LeBlanc run Eclair Lips, where they sell lip balms, scrubs and colourful lip balm holders that can clip onto a purse or backpack. The business officially launched in 2015, but Roy said she’s long had an interest inlip balm. In 2022, she and LeBl Blanc began making short videos for TikTok, showing how the balms were made. She later began posting YouTube shorts, where the videos took off.

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N.B. company finds viral success though satisfying lip balm videos - New Brunswick

A family-owned business in Moncton says it's blown away by its viral success on social media platforms like YouTube and TikTok.

2 months ago·Toronto, Canada

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