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National pride meets breathable mesh: A look at the design of World Cup uniforms
Nike says the recycled mesh fabric is more breathable and helps players manage heat and humidity during testing for this year’s tournament.
Phil McCartney, Nike's chief innovation officer, oversees kit testing at the company's Portland, Oregon lab using thermal chambers and motion-capture technology to optimize World Cup uniforms.
Nike engineered a new, fully recycled fabric featuring strategic mesh stitching to enhance thermal regulation, while designers incorporated national symbols like a rooster for France and a maple leaf for Canada.
With tournament temperatures reaching around 90 degrees Fahrenheit , the facility includes a 200-meter track where robot mannequins and athletes simulate match conditions to test jersey performance.
Despite extensive laboratory testing, the kit rollout faced initial challenges earlier this year when shoulder seam bulges appeared on France and Uruguay jerseys. Nike identified and resolved the issue before the World Cup.
Apparel competitors Adidas and Puma also unveiled specialized cooling gear for the tournament. Adidas designed kits for Argentina, Mexico, and Colombia, while Puma created uniforms for Portugal, Morocco, and Senegal.