National Friendly Reports Strong H1 Growth and Record Income Protection Sales - IFA Magazine

National Friendly reports strong H1 growth and record income protection sales - IFA Magazine

National Friendly has reported strong growth in the first half of 2025, with a 12% increase in new business compared to the same period last year, and a 22% rise in new business annual premium equivalent. The figures reflect the mutual’s continued momentum in meeting the rising demand for affordable and accessible protection products. June 2025 marked a record month for income protection sales, capping a quarter of consistent month-on-month grow…

National Friendly posts record income protection sales

National Friendly has announced strong results for the first half of 2025, with new business up 12% year-on-year. Figures published today (6 August) also show a 22% rise in new business annual premium equivalent (APE).

National Friendly reports strong H1 growth and record income protection sales

National Friendly has recorded a 12% increase in new business and a 22% rise in annual premium equivalent for the first half of 2025, compared with the same period last year. The mutual’s flagship product, Friendly Shield, accounted for 39% of all new business, reflecting growing demand for accessible protection solutions. Income protection sales were a particular highlight, with Q2 2025 policy sales up 27% year-on-year and a 124% rise in income…