NASA to wear Prada as luxury group pushes into space industry
The garment uses knitted ventilation tubes and is designed to keep astronauts cool and support breathing during spacewalks, Axiom Space said.
- On Sunday, Prada unveiled a body-hugging Liquid Cooling and Ventilation Garment in Manhattan, developed with Houston-based Axiom Space for NASA astronauts heading into space.
- The product follows Prada's 2024 spacesuit reveal for NASA's Artemis 3 and Artemis 4 missions, demonstrating sustained commitment beyond inspiration into an actual partnership with space industry players.
- Prada targets affluent consumers contemplating space travel while aligning the brand with avant-garde thought, providing growth during a Luxury sector that faced two years of contraction before the Iran war disrupted spending further.
- Under Armour partnered with Virgin Galactic while Columbia Sportswear worked with Intuitive Machines on space apparel, reflecting broader industry engagement that Axiom Space CEO Jonathan Cirtain said 'can come from lots of seemingly unrelated industries.'
- Luxury brand strategist Thomai Serdari noted LVMH, Hermès, and Chanel remain interested in space, stating 'In luxury, it is important to be the first to do something, to be a trend-setter,' signaling Prada's early positioning advantage.
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Astronauts to wear Prada-designed garment on the moon
Houston-based Axiom Space unveiled the next stage of its spacesuit collaboration with the luxury Italian fashion house.
Prada, the Italian luxury fashion brand, is seriously expanding its role into the space industry, unveiling a temperature-regulating and ventilation-equipped innerwear suit for NASA astronauts to use on future lunar exploration missions.
NASA's Secret: Moon astronauts will be rocking Prada underwear
The devil may wear Prada, but soon Moon-bound astronauts will be sporting unmentionables from the high-fashion brand. Okay, to be honest, Prada hasn’t actually designed haute-couture Italian astronaut underthings for casual rocket missions so much as its existing collaboration with Axiom Space has been expanded to include a base layer for the Axiom Extravehicular Mobility Unit (AxEMU), which the pair announced in 2024. One can’t be caught in an …
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