NAD says T-Mobile ad misled on free in-flight Wi-Fi claim

NAD says T-Mobile ad misled on free in-flight Wi-Fi claim

A T-Mobile retail store in downtown Portland, Oregon. (Photo by Matthew Keys for The Desk) The National Advertising Division (NAD) of the BBB National Programs has requested T-Mobile modify some of its marketing material related to its free in-flight Wi-Fi perks for some of its consumer wireless subscribers. In an order released on Thursday, the NAD said certain T-Mobile promotions that touted its freebie of in-flight Wi-Fi wrongly implied that …

T-Mobile Told to Pump the Brakes on In-Flight Wi-Fi Claims

The promise of free in-flight Wi-Fi sounds pretty sweet if you’re tired of paying extra just to scroll through your phone at 35,000 feet. T-Mobile has made this perk a centerpiece of its customer pitch, suggesting it saves you serious cash compared to what Verizon is charging. But a regulatory body just tapped the brakes on how those claims are being made. According to a recent report from the [read full article] The post T-Mobile Told to Pump t…

T-Mobile just got in trouble over misleading free in-flight Wi-Fi claims

Credit: Mishaal Rahman / Android Authority TL;DR The National Advertising Division has recommended that T-Mobile discontinue or modify claims about its free in-flight Wi-Fi advertising. T-Mobile’s advertising suggests that Verizon customers incur a fee of $147 per month for in-flight Wi-Fi. The Un-carrier’s perk is only available on certain airlines and its disclosures omit which airlines are covered. T-Mobile and Verizon are at it again. Last …