How Two Tweets Cost Elon Musk the Twitter Logo
Chief Judge Colm Connolly said two 2023 Musk posts showed X abandoned the marks, while the company kept the Twitter name.
- Chief Judge Colm Connolly ruled on September 3 that X retains the TWITTER name while forfeiting rights to the TWEET mark and Bird logo in a trademark dispute.
- Elon Musk's July 2023 posts declaring X would "bid adieu" to the brand provided evidence that the company intended to abandon the marks, according to Connolly's ruling.
- Bluebird, which filed for the trademarks in December 2025, successfully challenged X's claims by demonstrating the company provided only 12 pages of evidence of continued usage.
- The injunction on the TWITTER name takes effect only after X posts a $500,000 bond, leaving the mark frozen for at least 14 months during proceedings.
- Bluebird projected ten million users in its first year, though the company and Bluebird have yet to schedule a trial set for November 2027.
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How two tweets cost Elon Musk the Twitter logo
He might have kept the Twitter name, but the bird has flown.
Musk's own posts cost X the Twitter bird logo
On 22 July 2023, Elon Musk posted that X would “bid adieu to the twitter brand and, gradually, all the birds.” The next day he said the company was taking blow torches to the Twitter logo on the building. Three years on, both posts have cost him a trademark. Chief Judge Colm Connolly ruled on […] This story continues at The Next Web
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