Gen Z-Backed Fashion Giant Musinsa to Open 1st Overseas Outlet in Shanghai

ddaily.co.kr

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[Digital Daily Reporter Choi Gyu-ri] Musinsa announced on the 12th that it will officially open its first overseas store, "Musinsa Standard Shanghai Huaihai Baekseong Branch," in Shanghai, China on the 14th, marking its entry into the Chinese offline market. Musinsa Standard's first Chinese store will serve as a strategic base for expanding its reach with local consumers and launching a full-fledged global expansion. Starting with this store, Mu…