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Moutai Returns to its Origin of World Fame, 110 Years from its Debut on Panama Expo

The exhibition highlighted Moutai's historic 1915 international debut and its rise to a global spirits powerhouse valued near $282 billion, fostering China-U.S. cultural exchange.

  • At the Palace of Fine Arts on December 7th and 8th, Kweichow Moutai celebrated its 110th anniversary with a cultural exhibition marking its return to San Francisco.
  • A century earlier, Moutai's international roots trace to its 1915 Panama-Pacific International Exposition Gold Medal and the 2015 designation of November 12 as "San Francisco Moutai Day."
  • An immersive Jinshan installation and a replica 1915 Exposition postcard, along with artifacts, let visitors 'touch history' during the exhibition.
  • Moutai Group Chairman Chen Hua welcomed guests via video, while Chinese Consulate and San Francisco City Government representatives joined U.S. political, business guests, distributors and aficionados to honor Moutai's cultural role.
  • Through U.S. events, Moutai highlights its U.S. market integration efforts and cultural envoy role with a market value approaching 282 billion U.S. dollars by 2025.
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Moutai Returns to its Origin of World Fame, 110 Years from its Debut on Panama Expo

SAN FRANCISCO, Dec. 14, 2025 /PRNewswire/ -- On December 7th and 8th, visitors lined up to see the wonder of a Moutai themed event at the Palace of Fine Arts in San Francisco. Moutai, the renowned Chinese baijiu brand, made…

·Missoula, United States
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The Billings Gazette broke the news in Billings, United States on Monday, December 15, 2025.
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