Published 3 months ago

Mountain Dew, Great Wolf Lodge, Chevrolet Ads Drive Purchase Intent

Summary by themeasure.net

Compelling consumers to buy a product or service is often the ultimate goal of advertising — so knowing how an ad stacks up against the average for purchase intent is extremely valuable. As part of its H1 2024 TV Transparency Report, iSpot examined three industries with different purchase windows (soft drinks, hotels and autos), revealing top-performing ads.Mountain Dew’s “Refresh Your Senses” and Poppi’s “Not a Dirty Word” harnessed vibrant vis…

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Mountain Dew, Great Wolf Lodge, Chevrolet Ads Drive Purchase Intent

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