Mother’s Day Spending Reaches Record High: Here’s What Moms Actually Want

Mother’s Day Spending Reaches Record High: Here’s What Moms Actually Want

Americans are going all out trying to find the perfect gift for Moms this year. A recent survey puts average Mother's Day spending at a record $284, up from $259 last year. Clearly, the bar is rising and a last…

Mother’s Day Spending Expected to Reach Record $38 Billion, According to the National Retail Federation

WASHINGTON, D.C. (April 24, 2026) — Consumer spending on Mother’s Day is expected to reach a record $38 billion this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. The amount surpasses last year’s total spending of $34.1 billion and exceeds the previous record of $35.7 billion set in 2023. “Mother’s Day remains a priority for many Americans, and they plan to lean into the holiday…