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Morrisons Confirms Major Change for 300 UK Supermarkets Is Coming Next Year
The E-Cig Store will operate vape kiosks in over 400 Morrisons locations, offering a wider selection than current counters to boost market access and sector growth.
- Next year, Morrisons will install digital media screens in 300 UK stores, placing displays at supermarket entrances to add a hi-tech feature.
- As part of its wider digital push, Morrisons is rolling out digital labelling and Morrisons Now, one-hour delivery service, to support shopping and create media opportunities for brands and advertisers.
- Bauer Media Outdoors will install Waferlite screens and jointly sell ad space with MMG, Morrisons' full-service retail media agency, after securing a long-term contract recently.
- For advertisers, the network provides targeted access to shoppers at decision points, while Morrisons Now is available at 158 stores and will expand in the coming weeks and months.
- The rollout positions Morrisons as entering digital Out Of Home advertising for the first time, with Bauer Media Outdoors calling it a significant moment for UK retail media.
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Total News Sources16
Leaning Left1Leaning Right1Center9Last UpdatedBias Distribution82% Center
Bias Distribution
- 82% of the sources are Center
82% Center
C 82%
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