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Morrisons Vows Not to Be Beaten on Price by Any of Its 'Big 5' Competitors

The guarantee covers more than 500 weekly essentials and fresh Market Street lines as Morrisons tries to regain UK grocery share.

Summary by Telegraph & Argus
Morrisons has promised customers it will not be beaten on price by supermarket rivals.

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The Echo UKThe Echo UK
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Morrisons promises not to be beaten on price by any of its 'Big 5' competitors

Morrisons has promised supermarket customers it will not be beaten on price by any 'Big 5' competitors

·Basildon, United Kingdom
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Telegraph & ArgusTelegraph & Argus
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Wirral GlobeWirral Globe
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Morrisons vows not to be beaten on price by any of its 'Big 5' competitors

Morrisons has promised customers it will not be beaten on price by supermarket rivals.

·Bradford, United Kingdom
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Evening StandardEvening Standard
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Morrisons commits to price pledge against top supermarket rivals

The Bradford-based chain will be hoping its pricing strategy can help drive a recovery in its share of the UK grocery market.

·London, United Kingdom
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The Independent broke the news in London, United Kingdom on Sunday, August 23, 2026.
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