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Morre Roberto Duailibi, Icon of the Brazilian Propaganda and Founder of the Dpz Agency

Summary by Globo
Central figure in the golden era of advertising, also acted as a mentor, teacher and intellectual
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He died on the night of Friday (18) the journalist Roberto Duailibi, 89 years old. He was one of the founders of the famous DPZ agency, where he was known as the “D” of the brand, alongside Francesc Petit and Roberto Zaragoza. Natural of Campo Grande, Duailibi moved to São Paulo at the age of 12 and started his professional trajectory in Colgate-Palmolive, passing by several prominent agencies. Recognized as an icon of advertising in Brazil, Dua…

Roberto Duailibi, one of the largest names of Brazilian advertising, died on this Saturday (18/7). He leaves his wife and two children.

He died on the night of this Saturday (18), writer and publisher Roberto Duailibi, 89 years old. The information was confirmed by the official profile of the publisher in Instagram. The cause of death was not disclosed. Duailibi was one of the founders of the DPZ agency, created in 1968 by Francesc Petit and José Zaragoza. He was considered revolutionary for national advertising, DPZ was strengthened as one of the largest and most prestigious ag…

·Brazil
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Central figure in the golden era of advertising, also acted as a mentor, teacher and intellectual

·Brazil
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Folha de S.PauloFolha de S.Paulo
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He died on this Saturday (18) the publicit rio Roberto Duailibi, one of the main names of Brazilian advertising, at the age of 89. Duailibi was founder, with Francesc Petit (1934-2013) and Jos Zaragoza (1930-2017), of the first DPZ advertising agency, the grip of the sector in St. Leia more (07/19/2025)

·São Paulo, Brazil
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UOL broke the news in Brazil on Saturday, July 19, 2025.
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