How Local Firms, Schools Are Navigating a New Era for College Sports

ETSU AD talks navigating latest in athlete compensation rules

JOHNSON CITY, Tenn. (WJHL) — East Tennessee State University Athletic Director Richard Sander said he's giving coaches a lot of autonomy as they adapt to yet another change in the landscape around player compensation — the advent of universities sharing revenues with athletes. “They’re given an amount and they kind of have to figure out how they're going to use those dollars, particularly now with the rev share and us being able to be the ones t…

More than $87 million in NIL deals have been approved in college sports since June

The College Sports Commission says it has approved 12,175 name, image, and likeness deals for athletes, totaling $87.5 million, while rejecting fewer than 400.

How local firms, schools are navigating a new era for college sports

College sports' new era of student-athlete compensation is creating both exciting opportunities and potential pitfalls for businesses looking to partner with young stars.

St. Bonaventure Pitcher Mark Holm Signs First-Ever NIL Agreement In Bracebridge With TJ’s Muskoka

November 5, 2025 – Bracebridge native and NCAA Division I pitcher Mark Holm has signed a Name, Image, and Likeness (NIL) agreement with TJ’s Muskoka, the region’s first and only indoor sports facility. This groundbreaking partnership marks the first-ever NIL deal for an athlete from Bracebridge, setting a new milestone for the community and local sports development. Since the NCAA introduced NIL opportunities in 2021, student-athletes have been …