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More than 50% of game developers say generative AI is harming the industry, the highest level to date

  • Of the 2,300 respondents, 52% said generative AI negatively impacts the game industry, marking an increase from 18% two years ago, the Game Developers Conference's 2026 State of the Game Industry survey found.
  • The outcry is loudest when AI is used to generate assets in games like Black Ops 7, Anno 117, and Arc Raiders, with 64% of workers in visual and technical art opposing it.
  • The survey found 81% of game industry professionals use generative AI mainly for research and brainstorming, with 30% using AI tools at game studios.
  • In 2025, 13% of respondents said AI was having a positive effect, but positive assessments fell to just 7% now as executives and business professionals use AI more than creative staff.
  • Supporters like Jack Buser called generative AI the 'Iron Man suit' of game development, while some developers said they would rather 'quit the industry than use generative AI.
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The GDC published the 2026 edition of its State of the Game Industry report. As its name suggests, it is trying to capture trends in the development of video games — at least in large part those in the overseas work...

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Business Wire broke the news in Crystal River, United States on Thursday, January 29, 2026.
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