US EditionSandwich Chain Subway Announces ‘Subjoy’ Name Change After Trademark Loss
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Sandwich Chain Subway Announces ‘Subjoy’ Name Change After Trademark Loss
The sandwich chain Subway announced Friday that its restaurants in Russia will begin operating under the new name “Subjoy” by the end of 2025, after franchise holders in the country lost trademark rights over the war in Ukraine.
One of the major former franchises in Russia, Subway, will rebrand. 140 of the 400 fast-service cafes in the country will change their name to Subjoy, reports "Commersant".
Subway rebrands as Subjoy in Russia as franchisees aim to continue operations after international support ends - TDPel Media
In a surprising move for fast-food fans in Russia, Subway is stepping away from its familiar brand name and emerging as “Subjoy.” Across the country, 140 restaurants are undergoing a phased transformation, marking a significant shift in the fast-food landscape. Phased Rollout Across Hundreds of Outlets The rebranding isn’t happening overnight. The company confirmed to RBC that 100 locations will sport new signage by the end of September, with th…
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