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Coors Light is changing its name

Coors Light admitted to a typo in ads that misspelled refreshment as refershment, blaming it on a 'case of the Mondays.'
The ads were released in the U.S. And Canada, promoting a game day sweepstakes for a special 12-pack of beer.
A survey found that 60% of North American consumers likely experience 'a case of the Mondays' after the Super Bowl.
Kevin Mulroy stated that the day after the Super Bowl is known as the 'crustiest Monday of the year.

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Financial Post

Coors Light® Turns Its Case of the Mondays Into Limited-Edition Packaging for the Big Game

Limited-edition Mondays Light packaging rolling out to retailers across Canada starting this January Limited-edition Mondays Light packaging rolling out to retaile…

2 months ago·Canada

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CNN

+14 Reposted by 14 other sources

Coors Light is changing its name

There’s no better example of having a case of Mondays than the day after the Super Bowl.

2 months ago·Atlanta, United States

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Adweek

Coors Light Super Bowl 59 Ad Gets [Half] Case of the Mondays

Coors Light is throwing its latest Super Bowl party like it's 1999. That year, Mike Judge released the dark comedy Office Space about a software company employee enduring the bleak monotony of day-to-day cubicle work. When one of the lead's more chipper coworkers diagnoses his workplace complaints as "a case of the Mondays"--a phrase that...

2 months ago

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abc12/WJRT

Coors Light is changing its name to 'Mondays Light' temporarily

There's no better example of having a case of Mondays than the day after the Super Bowl.

2 months ago·Flint, United States

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PR Newswire

COORS LIGHT TURNS CASE OF THE MONDAYS INTO NEW LIMITED-TIME PACKAGING FOR THE BIG GAME

/PRNewswire/ -- For football fans, the Monday after the Big Game is the Mondayest Monday to ever have Mondayed. With the season coming to an end 60% of...

2 months ago·United States

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