US EditionADF Recruitment Surge Biggest in 15 Years
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Targeted digital campaigns on TikTok and other platforms have brought 7,000 new soldiers to the Australian Armed Forces, and the rate of military attrition has dropped significantly.
·Bratislava Region, Slovakia
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The Australian Armed Forces have recruited more than 7,000 new soldiers in the past year, the highest number in 15 years. Government officials attribute the increase to targeted advertising on social media, including TikTok, and in online games. The DPA agency reported. Defence Personnel Minister Matt Keogh told ABC television that they were using “smarter” digital campaigns, such as ads targeted at certain age groups, to recruit. The aim was to…
·Bratislava Region, Slovakia
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