Moab council approves two-year Jeep sponsorship deal worth $250,000

Jeep gets “Official 4×4 of Moab” title

Jeep is the “Official 4×4 of Moab” after Moab City councilors approved a sponsorship agreement at the Sept. 8 council meeting. Jeepers line up near Highway 191 and Spanish Trail Road before hitting the trail during the 2022 Easter Jeep Safari. The city of Moab and Jeep have entered into a two-year partnership giving Jeep the right to call itself the Official 4X4 of Moab. File photo by Doug McMurdo Under the agreement with FCA US LLC, Jeep will …

Moab council approves two-year Jeep sponsorship deal worth $250,000

The council voted 4-0 to make Jeep the city's exclusive automotive sponsor: $125,000 a year, five loaned vehicles and a $10 million media-value target over two years. Councilmember Jason Taylor recused himself over his Jeep rental business.