US EditionUnanimous Decision: UFC and IBM Introduce New AI-Driven In-Fight Insights
The AI platform uses over 13.2 million data points from 20+ years of UFC fights to deliver live alerts on key moments and records, enhancing fan engagement, IBM said.
- On Saturday, November 15 at Madison Square Garden, UFC and IBM debut In-Fight Insights at UFC 322, an AI-driven platform reporting live fight turning points.
- Since November 2024, the UFC and IBM partnership has built the UFC Insights Engine using IBM Watson/watsonx, drawing on more than 13.2 million data points from 20+ years and over 2,400 athletes.
- Integrated into broadcast feeds, the engine identifies key fight moments and triggers alerts for analysts, broadcasters and production teams to provide fans immediate contextual insights.
- Executives say `The launch of In-Fight Insights is the latest example of how AI is really changing the game for the live sports viewing experience for fans around the world` to enhance viewer engagement and archive fight data in the UFC Insights Engine.
- Given UFC's global reach, the IBM–UFC collaboration launched one year ago with its first live in-fight integration and plans to scale across UFC platforms to reach more than 700 million fans.
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The New York LedgerUFC and IBM reveal AI-powered 'In-Fight Insights' technology ahead of Madison Square Garden event
Ahead of UFC 322 at Madison Square Garden, the premier mixed martial arts promotion and IBM announced the next phase of their technological partnership.IBM and UFC have introduced "In-Fight Insights," an AI-driven live alert platform that monitors and reports in real time when notable milestones, streaks and records occur during UFC events."In-Fight Insights" is set to debut at UFC 322, which will feature multiple title fights, including a welte…
UFC, IBM Launch AI-Powered Real-Time Fight Analysis
Revolutionizing UFC Viewing with Real-Time AI Insights: IBM and UFC Collaboration November 14, 2025 In an exciting development for sports fans, IBM and UFC have joined forces to unveil a cutting-edge platform, known as In-Fight Insights, which is set to transform the way mixed martial arts events are experienced. This innovative platform will debut at […]
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