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Mixue Bingcheng takes page from Labubu with Snow King merch
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Mixue Bingcheng takes page from Labubu with Snow King merch
Chinese ice cream and beverage chain Mixue Bingcheng is building a merchandise business around its snowman mascot as it tries to stand out in the country’s crowded market. Typical Mixue shops are small and sell ice cream and teas. But the store in a bustling Guangzhou neighborhood that opened last December offers beverages and food on the first floor, and a second floor dedicated to merchandise for its Snow King character.…Visit Website
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