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Miu Miu's It Girl-Beloved Vivant Scores a Strike in the Bowling Bag Trend

Summary by Marie Claire
Sister brands Prada and Miu Miu couldn't be more different. But their designer DNA proves VIP-beloved It bags run in the family. Following in the Prada Bonnie's footsteps, Miu Miu's Vivant Bag became the (not so secret) favorite child in celebrities' summer closets. To know the Miu Miu Vivant is to know the origins of the bowling bag: a structured top-handle tote with a rounded zip closure and flat purse feet. The silhouette (which rivals the ea…
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Marie Claire broke the news in Levallois-Perret, France on Friday, July 31, 2026.
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