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Mito's Natto Consumption Is Not Actually Number One; a Project Has Been Launched to Reclaim the Top Spot, with the Motto "Second Place Isn't Good enough."
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While the image of "Mito is synonymous with natto" is widely established throughout Japan, Mito City has missed the top spot in per-household natto consumption for nine consecutive years. Furthermore, no Ibaraki Prefecture-based producer has won the top prize at the National Natto Judging Competition since 2007. The prefecture is working to expand consumption and improve quality…
·Japan
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