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Miniso and Marketing Strategy with Paris Hilton, Madonna and Katy Perry
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Paris Hilton, Madonna and Katy Perry were seen carrying red bags of Miniso after visiting brand stores. Images are already circulating on social networks, suggesting a marketing investment oriented to media “buzz”. Miniso already operates in more than 100 countries, allowing this type of appearances to become a global strategy of visibility. An unexpected cameo in stores During the last few weeks, images of celebrities Paris Hilton, Madonna and …
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