US EditionMind the gap: How can B2B marketing leaders close the space between brand and demand to increase impact? - B2B Marketing
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Mind the gap: How can B2B marketing leaders close the space between brand and demand to increase impact? - B2B Marketing
According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually measure it. In Google’s words, “This misalignment brings real commercial risk: when CMOs can’t demonstrate the full impact of their work, marketing investment can suffer, ultimately undermining business growth.” Nowhere is this more prevalent than in the …
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