US EditionMiley Cyrus Wears Only Body Paint and Boots in Maison Margiela’s New Campaign
Miley Cyrus debuts as Maison Margiela's first celebrity face, embodying the brand's core codes in a bold, artistic body paint campaign photographed by Paolo Roversi.
- Maison Margiela released on August 28 campaign images on Instagram showing Miley Cyrus as the face of its AW25 portraits shot by Paolo Roversi.
- Since its 1988 founding, Maison Margiela has operated under strict anonymity with an anonymous design team, but after almost four decades it signals change by choosing a single public face.
- Roversi's 'painterly portraits' emphasize Margiela's ethos by sometimes obscuring Cyrus's face and using moody lighting to reference the maison's anonymity, showcasing his iconic nude studies.
- The appointment makes Cyrus Maison Margiela's first-ever celebrity face in four decades, cementing her as a 'Margiela girl' and marking the brand's shift to modern ambassador roles.
- Having worn Margiela in 2023, at the 2024 Grammys and the Vanity Fair Oscar Party in 2025, Miley Cyrus returns nearly two decades after her 2008 Vanity Fair shoot uproar with a stripped-back campaign presentation.
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14 Articles
14 Articles
After nearly forty years of cultivating anonymity, the Margiela house has chosen one of the biggest pop stars of his generation to embody its new era.
The Fall/Winter 2025 campaign in portraits by Paolo Roversi reveals the new prêt-à-porter look of Margiela
Coverage Details
Total News Sources14
Leaning Left1Leaning Right1Center1Last UpdatedBias Distribution33% Left, 33% Center, 33% Right
Bias Distribution
- 33% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
33% Right
L 33%
C 33%
R 33%
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