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Microsoft reportedly projects $1,200 to $1,800 price for 2028 Project Helix

Fortune says Microsoft may need to subsidize the next Xbox as rising memory costs push the projected price far above current consoles.

  • Microsoft is internally targeting a 2028 holiday release for its next-generation Project Helix console, with a handheld device expected by the 2027 holiday season, according to a Fortune Magazine profile of Xbox CEO Asha Sharma.
  • Rising memory and storage costs driven by AI data center demand have forced internal projections for the console between $1,200 and $1,800, unless Microsoft decides to subsidize the hardware, Fortune reported.
  • Windows and Xbox divisions have clashed over the handheld's operating system, with Windows leaders favoring a "trimmed-down version of Windows Home" while Sharma's team demands custom software to "get the best gaming performance."
  • Alongside hardware shifts, Xbox plans a "major overhaul" of Game Pass, moving toward an à la carte model allowing users to select add-ons for cloud gaming and multiplayer, according to internal sources.
  • Positioning Helix as a "very premium, very high-end" offering, Microsoft faces significant market challenges as the console could cost nearly four times its predecessor's launch price while Xbox struggles with current-generation hardware sales.
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Microsoft plans to launch its next desktop console at Christmas 2028 and a laptop a year earlier, plus changes to Game Pass

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Microsoft could have important innovations reserved for the future of Xbox, starting with a new portable console that, according to the latest leaks, could be destined to animate the Christmas season of 2027. Meanwhile, Project Helix, the next generation platform officially announced by Redmond's company also has a possible release date at the end of 2028.

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TheGamePost broke the news on Tuesday, October 20, 2026.
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