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Microsoft Rebrands Xbox to XBOX, But Only on One Social Media Account

Summary by PC Mag
In a poll on X, Xbox CEO Asha Sharma asked gamers if they preferred Xbox or XBOX, and the latter won with 64.8% of the vote, prompting a display name and username change.

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PC MagPC Mag
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Microsoft Rebrands Xbox to XBOX, But Only on One Social Media Account

In a poll on X, Xbox CEO Asha Sharma asked gamers if they preferred Xbox or XBOX, and the latter won with 64.8% of the vote, prompting a display name and username change.

·United States
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  • 100% of the sources lean Left
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PC Mag broke the news in United States on Monday, May 18, 2026.
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