US EditionXbox Ditching Odd Marketing Campaign And Deleting It From Web
8 Articles
8 Articles
Microsoft kills "This is an Xbox" campaign as Xbox mode heads to PCs
Okay. Microsoft has quietly killed its much-maligned “This is an Xbox” marketing campaign at the same time it’s announced that Xbox mode will head to all Windows PCs. As first reported by Game Developer, Microsoft has scrubbed “This is an Xbox” posts from most of the internet. The main post detailing the initiative has been removed and replaced with a 404 page, as has Xbox Wire’s “This is an Xbox” tag. A YouTube video all about the campaign rema…
Xbox Eliminates the Controversial ''This Is an Xbox'' Campaign and Changes Strategy with Asha Sharma
The expectation by Project Helix, or Xbox Helix, is enormous.It will be the first hybrid between PC and console, as a successor to Xbox Series XS to drive Microsoft's new (still multiplatform) strategy in video games.We have barely scratched the surface with Helix, but the first details invite us to dream of a console with total retrocompatibility, fusion of Xbox and PC developments, a convenient interface and an excessive power, even higher tha…
404 Error Instead of Xbox Advertising: Microsoft Secretly Deletes Its Own "This Is an Xbox" Campaign
Do you remember "This is an Xbox"? The advertising campaign for Microsoft's console started in 2024 and should show users which devices they can use like a console thanks to cloud streaming. Televisions, smartphones, consoles, VR headsets - all this counts as Xbox as well. It should stage the Xbox brand as a large platform and less as a home console. However, the traces of this marketing campaign seem to be slowly disappearing from the network..…
Now that we've been able to see it with perspective, it seems that Phil Spencer's unexpected departure last month was planned, but it had to go slightly ahead because of the leaks. It also seems clear that Xbox's then-head Sarah Bond knew nothing about the company's plans and simply let her go, without even giving her the opportunity to officially comment on the matter with Spencer, Microsoft's head, Satya Nadella, and the new management team le…
Time to pay your last respects to Microsoft's "This is an Xbox" campaign, as it appears to have been killed off
This is an Xbox! Wait, is this an Xbox? Well, perhaps not anymore, as Microsoft appears to have quietly removed its marketing campaign which proclaimed the Xbox was less of a console and more of a platform that could be accessed on basically everything, even a toaster (ok, I am jesting a bit here for theatrical purposes, but just go with me on this).
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