On July 2, Judson Althoff, CEO of Microsoft’s commercial business, announced the formation of the Microsoft Frontier Company. The new operating unit will embed 6,000 industry and engineering experts inside customer organizations to design, deploy, and run AI systems. Microsoft is backing it with $2.5 billion. Rodrigo Kede Lima, most recently president of Microsoft Asia, will lead it. The announcement landed just two days after AWS committed $1 b…