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MiB: A. Lange & Söhne CEO Wilhelm Schmid

Summary by The Big Picture
This week, I speak with A. Lange & Söhne CEO Wilhelm Schmid at the Audrain Newport Concours & Motor Week for a special edition of Masters in Business. Barry and Wilhelm compare watch and car design. They also discuss A. Lange & Söhne’s philosophy on watchmaking. In addition, they cover innovations in watch mechanics and watch collecting. A. Lange & Sohne makes watches by hand, and Wilhelm discusses the production process. We also discuss the rel…
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The Big Picture broke the news in on Friday, November 28, 2025.
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