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Mia by Tanishq taps Hornbill Festival 2025 to engage young, style-forward audiences

Summary by Social Samosa
India is in the midst of a cultural shift where young audiences increasingly turn to live experiences as spaces to gather, unwind, and express identity. Large-format music festivals have evolved into cultural hubs shaped by community, style, and shared moments, creating new opportunities for brands to participate meaningfully. Recognising this moment of cultural decompression, Mia by Tanishq partnered with Hornbill Festival 2025 as its Official …
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Social Samosa broke the news in on Monday, December 29, 2025.
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