US EditionPoloni Named ProSiebenSat.1 Group CCO
8 Articles
8 Articles
The Italian major shareholder MFE took over the TV group in the autumn of 2025. Now the manager Luca Poloni of MFE starts a new position at ProSiebenSat.1.
Following the takeover by Berlusconi's MFE empire, ProSiebenSat.1 is becoming increasingly Italian: After CEO Marco Giordani, the new COO also comes from Milan – and is expected to further drive the transformation into a technology and AI group.
The Supervisory Board of ProSiebenSat.1 appoints the long-standing MFE manager Luca Poloni as the new Group Chief Operating Officer. He joins the Executive Board on May 1st for a term of three years and is responsible for technology, data and AI, digital growth, personnel and sales. The position of COO has been vacant since Markus Breitenecker's resignation last autumn. Poloni, who has been in management positions of the Italian P7S1 majority sh…
ProSieben's Supervisory Board appointed Luca Poloni chief operating officer and member of ProSiebenSat's Management Board.1
ProSiebenSat.1 appoints Luca Poloni as COO
ProSiebenSat.1 has appointed Luca Poloni to its Executive Board as Group Chief Operating Officer (COO) for a three-year term starting May 1, 2026, as the German media company increases its focus on technology, digital growth, data and artificial intelligence. In the newly created role, Poloni will oversee Growth & Digital Business, Technology, Data & AI, Content Operations, Distribution and Human Resources. The appointment comes as ProSiebenSat.…
Media for Europe (MFE) installs another manager from its own ranks on the Executive Board of ProSiebenSat.1. The long-standing MFE manager Luca Poloni becomes Chief Operating Officer of the media group and thus successor of Austrian Markus Breitenecker. In this position, the Italian is responsible for the digital business, among other things.
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