Mexico Launches a Last-Minute World Cup Campaign to Stop a Homophobic Chant
The campaign features former World Cup players and social media ads as Mexico tries to avoid a chant that has brought 12 FIFA sanctions.
- On Thursday, the Mexican Football Federation launched an advertising campaign to prevent fans from using 'The Chant' during the World Cup, promoting 'The Wave' to avoid further FIFA sanctions.
- The Chant, a Spanish slur directed at goalkeepers, has persisted for two decades and resurfaced during recent Liga MX playoffs, drawing criticism from LGBT organizations.
- Featuring national team coach Javier Aguirre, Hugo, and Manuel Negrete, the campaign appears on stadium screens during three friendly matches, starting next Friday in Puebla against Ghana.
- The Mexican Federation has appeals pending before the Court of Arbitration for Sport regarding FIFA punishment over a previous match against the United States.
- As Mexico prepares to share World Cup hosting duties with the United States and Canada, officials aim to reclaim the legacy of 'The Wave,' popularized in 1986.
33 Articles
33 Articles
Los Angeles Times
Independent EspañolLess than a month after the start of the World Cup, the Mexican Football Federation announced on Thursday a new advertising campaign that seeks to prevent fans from proffering during the tournament a song considered homophobic.
Mexico City. With the aim of eradicating homophobic screams in Mexican stadiums during the 2026 World Cup, the Mexican Football Federation launched on Thursday a campaign with the participation of Hugo Sánchez, Javier Aguirre and other World Championshipists of 1986. “The wave, the cry no” is the name of the campaign that consists in encouraging fans to support through the wave, the wave movement in the stands that turned out to be very popular …
The Mexican Football Federation launched the campaign “The Wave Yes, the Shout No” in an effort to rally support for the national team and eradicate the homophobic chant “eh puto” during the 2026 World Cup, the third time Mexico will host the tournament. “This campaign aims to raise awareness among fans about the importance of supporting the Mexican national team with the wave and not with discriminatory chants sanctioned by FIFA, to channel pas…
The Mexican Football Federation (FMF) launched a campaign to promote 'the wave' among the fans of the selection and eliminate the homophobic cry.
The Mexican Football Federation (FMF) launched a campaign this Friday to promote ‘the wave‘ among the fans of the selection and to eradicate the homophobic cry that so many fines and punishments have cost the organization by FIFA. “This campaign aims to raise awareness among the fans about the importance of supporting the national team of Mexico with ‘the wave’ and not with discriminatory screams that sanction FIFA to channel the passion and tha…
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