Meta expands ads to Threads users in over 30 countries
- Meta opened its Threads service to all eligible advertisers globally Wednesday.
- This global expansion follows initial testing with limited U.S. and Japanese companies since January.
- Businesses advertising on Threads gain access to Meta's inventory filter for content control.
- Meta CEO Mark Zuckerberg expects Threads will "reach 1 billion people" over several years.
- Analysts suggest Threads could become a major Meta revenue source competing with X.
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39 Articles
Meta said that testing of this feature began in January with the participation of several American and Japanese companies.
Meta rolls out ads on Threads worldwide
Mumbai: Meta Platforms has announced the global expansion of advertising on its social media platform, Threads, making ads available to all eligible advertisers worldwide. Initially launched in July 2023 as a competitor to X (formerly Twitter), Threads has rapidly grown to over 320 million monthly active users. Meta will use this move to diversify revenue streams amid economic uncertainty caused by the ongoing US-China trade tensions. Over 30 c…
DECRYPTAGE - The parent company of Facebook and Instagram opens the advertising inventories of this competitor of the ex-Twitter to brands around the world. A way to diversify its revenues in an uncertain business climate.
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