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Meta's Pivot From VR Is Happening. Too Bad Glasses Aren't Ready for This Moment
Meta will focus Horizon Worlds on mobile users, leveraging Instagram and Facebook to grow its audience after VR user numbers remained low, with 4x mobile growth reported in 2025.
- On Thursday, Meta announced it will explicitly separate its Quest VR platform from Horizon Worlds and shift Horizon Worlds to be almost exclusively mobile, removing Quest users from the service.
- Last month, Meta shuttered three AAA VR game development studios, moved Supernatural into maintenance mode and laid off around 10% of Reality Labs staff amid low VR engagement and mobile growth.
- Meta cites that 86% of time in VR headsets is spent with third‑party apps, and Ryan wrote `We’re doubling down on the VR developer ecosystem while shifting the focus of Worlds to be almost exclusively mobile`.
- Meta will leverage Instagram and Facebook to grow Worlds and improve discovery by removing individual worlds from the VR store, aiming to compete with Roblox and Fortnite.
- Reality Labs has lost nearly $80 billion since 2020, and Meta is refocusing on AI wearables and AI models while continuing some VR hardware work.
Insights by Ground AI
14 Articles
14 Articles
The Meta recently announced a restructuring that seeks to separate Horizon Worlds from its virtual reality platform (VR) Thist, which now prioritizes access through mobile devices. A new direction for the ecosystem...
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Meta is now targeting mobile users first with Metaverse
Remember when Facebook rebranded to Meta back in 2021? That move was very much related to an internal company belief in the future of VR tech. As part of that, Meta envisioned Horizon Worlds as the main way people would be communicating in the future. At this point in time, it seems pretty clear that the VR fad is over or close to it. According to a recent interview with Meta’s VP of Content at Reality Labs, Samantha Ryan, a mobile-first strateg…
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Leaning Left0Leaning Right1Center4Last UpdatedBias Distribution80% Center
Bias Distribution
- 80% of the sources are Center
80% Center
C 80%
R 20%
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