Meta Plans to Open Its Own Physical Stores Like the Apple Store
- Meta announced plans in 2025 to open multiple physical retail stores like Apple’s, starting from its existing Meta Store in Burlingame, California.
- This move follows Meta’s earlier experiments with a permanent store opened in 2022 and temporary pop-up stores designed to showcase hardware products to consumers.
- Meta plans to grow its physical retail footprint by hiring staff to provide customers with direct access to its wearable technology, including virtual reality headsets and smart eyewear, to encourage greater adoption of its hardware products.
- Meta’s CTO emphasized the need to “drive sales, retention, and engagement” for its hardware amid growing rivalry with Apple, which operates over 500 stores globally and has a strong retail model.
- The new stores could bolster Meta’s consumer device business but face uncertainty regarding timing and success, with execution this year critical for hardware traction beyond niche markets.
12 Articles
12 Articles
Meta plans to open its own physical stores like the Apple Store
Meta has growing ambitions in the hardware space, and per a new report that growth will soon inspire an interesting new direction: opening physical stores with retail workers, just like the Apple Store. more…
Meta, which owns Facebook and Instagram, is now considering opening more physical stores where its hardware products can be explored and purchased.
Meta Reportedly Set to Expand Retail Locations as Smart Glasses Competition Heats Up
Meta has been flirting with retail for years now, however a Business Insider report maintains the company is finally looking to expand its retail footprint beyond its first and only brick-and-mortar location. Citing an internal communication, the report maintains Meta is looking to hire retail staff and roll out more physical stores, which are thought to go beyond the sort of pop-up locations the company experimented with late last year. It’s sa…
An exclusive background report of the "Business Insider" shows that the plans have so far only been shared at the top level
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